News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Media Coverage as a Result of Hosting Traditional Travel Media
The TOTA Travel Media team works with Destination BC, Communities Destination Management Organizations, and businesses to host media in the Thompson Okanagan Region. This effort results in the region being highlighted in worldwide outlets that will attract visitors. Please find the coverage as a result of hosting opportunities below.
The TOTA Travel Media team works with Destination BC, Communities Destination Management Organizations, and businesses to host traditional travel media in the Thompson Okanagan Region. This effort results in the region being highlighted in worldwide outlets that will attract visitors. Please find the coverage as a result of hosting opportunities below.
Thompson Okanagan Launches the “Travel Now to the Thompson Okanagan On Us” Campaign
The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to enjoy lazy days at the beach, picturesque landscapes, and all the charming communities nestled within the region with its latest campaign entitled Travel Now to the Thompson Okanagan - On Us.
Visitors to the region and locals enjoying a staycation can share their vacation photos within the region to be entered to win one of ten $1,000 cash prizes toward a 2024 trip.
Visit thompsonokanagan.com/on-us for full contest details and share the campaign via social media via @Thompson_Okanagan post on Facebook and Instagram.
Read the full press release by Hatch Comms for full campaign details.
Thompson Okanagan featured in Outlook Travel Magazine
Read the latest issue of Outlook Travel Magazine featuring Thompson Okanagan landmarks, travel recommendations, and an interview with Ellen Walker-Matthews.
The Thompson Okanagan region is featured in a travel guide in Issue 17 of Outlook Travel Magazine.
The guide includes region features, travel recommendations, and an interview with TOTA CEO Ellen Walker-Matthews about the region’s commitment to sustainability and growth in tourism.
Read the Thompson Okanagan Travel Guide
TOTA Team Represents the Thompson Okanagan Region at the Explore BC
In February, members of the Thompson Okanagan Tourism Association (TOTA) attended the Explore BC conference, organized by Destination BC.
In February, the marketing team of the Thompson Okanagan Tourism Association (TOTA) attended the Explore BC event, organized by Destination BC. The event catered to Travel Trade professionals based in British Columbia, providing updates on regional developments and cities across the province with a focus on the Travel Trade sector.
The conference offered presentations about product updates from various destinations, including the Thompson Okanagan, and facilitated networking opportunities through a marketplace format. Notably, Explore BC 2024 welcomed participants from 40 companies, including 36 Receptive Tour Operators (RTOs), all eager to gain insights into British Columbia's tourism landscape.
TOTA Team Represents the Thompson Okanagan Region at the International Media Marketplace (IMM)
The TOTA marketing team represented the Thompson Okanagan region at the International Media Marketplace (IMM) in New York in January 2024. The team met with 25 top tier media in the media marketplace where they got to know the individual writers and creators.
The TOTA marketing team represented the Thompson Okanagan region at the International Media Marketplace (IMM) in New York in January 2024. There, along with 525 North American media and 390 international travel brands, they attended a full day educational summit, discussing topics such as AI best practices, the relevance of podcasts, the changing media landscape, and a panel with travel editors.
As well, the team met with 25 top tier media in the media marketplace where they got to know the individual writers and creators and discussed various topics related to the key pillars TOTA’s media team works to amplify. These pillars are Accessibility, Indigenous Culture, Year-round Travel, the Variety of Activities and Adventures in the Region, Wellness Travel, and Road Trips.
These conferences are important to create connections with top tier media in the hopes of eventually inviting them to the region for excellent media coverage. Team Canada had one of the largest turnouts at the conference with the BC team being the largest province represented.
Learn more about the International Media Marketplace.
Team BC - DMO Representatives from throughout BC
IMM Marketplace
TOTA Team Represents the Region at CITAP+
The TOTA marketing team attended the Canadian Inbound Tourism Association (CITAP+) Winter Function on December 5 in Richmond, BC., to discuss new and existing trade-ready products in hopes of bringing more visitors to the TOTA region.
The TOTA team represented the Thompson Okanagan region at the Canadian Inbound Tourism Association (CITAP+) Winter Function on December 5 in Richmond, BC. CITAP+ works to improve the business environment for Reciprocal Tour Operators (RTO’s) and their partners specializing in inbound tourism in order to create a robust and varied tour and travel economy in Canada to foster global prospects for inbound tourism in the long run. At this event, TOTA met with RTO’s from British Columbia based in Vancouver to discuss new and existing trade-ready products in hopes of bringing more visitors to the TOTA region.
Learn more about CITAP+ at CITAP.ca
View Market Updates from CITAP+.
Ski the Thompson Okanagan Press Release
The Thompson Okanagan Tourism Association is encouraging people to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media. The press release is designed to raise awareness of ski resorts, passes, and activities in the Thompson Okanagan, inspiring them to plan a trip.
The Thompson Okanagan Tourism Association is encouraging Canadians and Americans to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media.
Hatch Comms on behalf of TOTA, shared a press release with Canadian and American media on February 7, 2024, that included a list of ski resorts and information related to their winter offerings and pass programs to raise awareness about the current snowy winter conditions. TOTA's social media continues to share winter themed posts on ThompsonOkanagan.com and social media.
The press release is designed to raise awareness of ski resorts in the Thompson Okanagan, inspiring them to plan a trip, with the target audiences in BC, Alberta, and Washington. Information included downhill ski information, unique indoor and outdoor experiences, pass programs, upcoming events, and travel times from the closest airports.
Release:
The Thompson Okanagan is home to world class skiing and snowboarding along with a variety of other snow activities at eight mountain resorts with some reporting bases close to 160cm. The region’s well-known winter conditions and diverse terrain promises snow sport lovers the best time ever. Adventures include skiing, snowboarding, tubing, skating, fat biking, cross country skiing, snowshoeing and more. Snow pursuits aside, visitors can enjoy all kinds of mountain, recreation, culinary and cultural activities, festivals and events in the months ahead.
Affordable alpine adventures await thanks to the region’s numerous global reciprocal pass programs and wallet-friendly day passes. The Indy Pass grants two days access at each of the following mountains: Apex Mountain Resort, Baldy Mountain Resort, and Big White Ski Resort, Manning Park, along with 180+ resorts spanning three continents. Sun Peaks Resort is included in the IKON Pass, giving skiers and riders access to 50+ destinations worldwide. SilverStar is home to MY1PASS, an inclusive ticket that provides access to seven activities: downhill skiing, cross country skiing (XC), night skiing, tubing, snowshoeing, skating and fat biking. Family-owned resort Harper Mountain’s day passes are under $70 per day.
Continue to follow mountain conditions and updates by visiting the resort websites and social media along with OnTheSnow.com.
Explore the Slopes
Nestled in the heart of the Okanagan Valley at an impressive 7,200 feet above sea level, Apex is an awesome destination for every skill level from novice to intermediate to advanced. Some say, Apex’s post-ski experiences are the best part with its popular Gunbarrel Saloon earning the title of Best Apres Ski Bar by Ski Canada for ten consecutive years. The resort also boasts an enchanting kilometre-long Adventure Skating Loop through the forest, as well as nordic skiing, snowshoeing and tubing.
Upcoming events: Western Day, Brewski, and Retro Day.
Elevate winter expeditions at British Columbia’s third-highest elevation ski resort. Located where the Nk’mip Desert meets the inland rainforest of the West Kootenays, Baldy Mountain Resort was a dream turned reality for its committed winter enthusiasts in 1968. The South Okanagan locale offers 35 runs with 600 acres of skiable terrain and an additional 240 acres dedicated to exhilarating gladed tree skiing. Off the slopes, Baldy offers 13 kilometres of snowshoeing, cross-country skiing, disc golf, and tubing.
Upcoming events: KR Academy Snowboard Camp, 16th Annual Winemakers Cup, and Slackcountry Cup.
An icon in the Thompson Okanagan skyline, the resort resides in British Columbia's famed powder belt. Encompassing a vast ski area of 7,355 acres of diverse terrain with 119 designated trails and vertical drop of 2,550 feet, the second-largest lift system in BC keeps skiers moving. The slopes at Big White Ski Resort cater to every skill level - from beginner to extreme and everything in between. The ski hill has been ranked 10th on The Times UK’s list of “best ski resorts for beginners,” boasts Western Canada’s largest night area and Canada’s largest ski-in, ski-out village. Big White is more than just alpine thrills with its access to Nordic skiing, snowshoeing, tubing, dog sledding, snowmobiling, horse-drawn sleigh rides, and Canada's highest elevation skating rink in Happy Valley.
Upcoming events: Saturday Fireworks, Jr Chef Challenge, TELUS Kelowna Cup, Family Day Weekend, and AltiTunes Music Festival.
A winter wonderland awaits at this South Thompson ski hill. Celebrating 50 years, the traditional ski area offers 16 runs with 1,400 vertical feet of elevation across 400 acres of terrain all adorned by champagne powder. The resort also offers 16 kilometres of dog-friendly snowshoe trails, a 3 kilometre nordic loop, and tubing.
Pro-tip: try the poutine and Gluhwein in the cozy Log Day Lodge.
Adventure starts in the heart of the Cascade Mountains. Winter enthusiasts will enjoy the fresh mountain air and all kinds of exciting activities surrounded by majestic peaks. The laid back resort offers more than 346 acres of skiable terrain, 64 kilometres of nordic terrain, 300 kilometres of snowshoe trails, tubing and ice skating.
Upcoming events: Guided Snowshoe Tours: S'mores, Wine & Cheese, and Fondue.
The Monashee Mountain resort’s bottomless champagne powder is a hit with snow lovers. Its 3,282 acres of skiable terrain over 4 distinct mountain faces, features 132 runs with a 760m vertical drop. There’s a reason Canadian ski pioneers, Olympians, and world champions across the globe call Silver Star home. In addition to all the downhill fun it also has the most expansive cross-country trail network in North America with 105km of nordic trails that connect the peak of SilverStar Mountain Resort to Sovereign Lake’s subalpine. What else? Mini snowmobiles, ice skating, fat baking, snowshoeing, tubing and lots of fun and delicious apres.
Upcoming events: SEISMIC Spring Festival, and Sovereign2SilverStar Ski Marathon.
Canada’s 2nd largest ski area spans 4,270 acres of winter paradise featuring an impressive 882 metres of skiable vertical descent and - wait for it - 2,000 annual hours of sunshine. Winter warriors enjoy its 3 skiable peaks, 139 trails, 19 glades, the record-setting 8 kilometre run, and 13 lifts.. Beyond the slopes, Sun Peaks is known for its charming alpine village, diverse dining offerings and fun activities like yoga, axe throwing, horse-drawn sleigh rides and more than 34 kilometres of Nordic trails for snowmobiling, fat biking and snowshoeing.
Upcoming events: Sun Peaks Demo Days, Peak Pride, Elleboard All Girls Snowboard Camp, Sip, Savour & Ski Culinary Festival, Easter Extravaganza, and Slush Cup.
A not-for-profit, community-run ski area carved into the hills of Southern British Columbia, Phoenix Mountain is a haven for snow sport lovers offering 800 feet of vertical. The iconic T-bar gives riders a breathtaking bird’s eye view of the winter wonderland on the 6-minute ride up to access its 17 official downhill runs.
All mountain villages are all accessible within under an hour from the nearest city and under two hours from the nearest airports: Penticton Airport (YYF), Kelowna International Airport (YLW) and Kamloops Airport (YKA).
New TOTA Visitors Campaign Focuses on Extended Stay and Transformative Experiences
The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign and video entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.
The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign and video entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.
Stay a While is a campaign focused on extended visitor stays - whether that be an extra hour or several additional days - to discover the many experiences unique to the Thompson Okanagan where world-class food and wine, outdoor adventure, and vibrant arts and culture converge. This campaign is particularly timely and important for supporting local tourism businesses as they work to deliver exceptional experiences after the challenges of recent years.
Businesses and professionals in the Thompson Okanagan region are encouraged to visit ThompsonOkanagan.com/stay-a-while to explore Stay a While and share the campaign via social media via @Thompson_Okanagan post on Facebook and Instagram.
Campaign Themes:
Discover the Unexpected: Road Trip Adventures
“Time to go beyond the sights and take a few further turns”
A road trip through the Thompson Okanagan is more than just a journey; it is an immersive experience that will fill you with wonder. Experience the beauty of the valleys cradled between the towering mountains and rolling hills of the region. Take in the sights and sounds of the growing metropolitan areas. Whether you plan to drive the winding roads from Cache Creek all the way to Grand Forks or e-bike through the cities and along the trails, the Thompson Okanagan has a route for everyone.
Savour the Flavours: Food & Beverage Delights
“A taste of the little things, that will develop into bold flavours”
This is a destination that seamlessly weaves beautiful landscapes together with a rich tapestry of food and wine experiences. Nestled amidst vineyards, orchards, and pristine lakes, the Thompson Okanagan is alive and abundant with fresh, organic, and delicious food, most of which makes its way to the incredible places to eat in the region. Connections and memories are made and shared over a glass of wine, an organic farm to table meal, or a hand-picked basket of regional produce.
Uncover Stories: Arts & Culture Exploration
“What will you discover, if you look closer?”
The region is rich in arts and culture, where history, creativity, and heritage intertwine to tell captivating stories. From the earliest days to the present, the region has imprinted its narratives onto the landscape, inviting visitors to delve into its past and present. This vibrant cultural scene unfolds through a myriad of artistic expressions, interactive exhibits, and heritage sites. Whether exploring art galleries showcasing contemporary masterpieces, engaging with exhibits that unravel the region's history, or visiting cultural landmarks that echo tales of resilience and triumph, the Thompson Okanagan is a canvas of discovery for all who seek to uncover its arts and culture scene. Each artistic endeavour, from traditional Indigenous art to contemporary works, contributes to the region's unique identity, offering a diverse and immersive cultural experience for visitors and locals alike.
Soft Adventure: Awe-Inspiring Moments
“Sweet moments, longer pauses. In awe of subtle beauty”
Soft adventure in the Thompson Okanagan beckons travellers to savour sweet moments and linger in awe of subtle beauty. The region is renowned for its diverse landscapes and inviting climate, and offers an array of gentle adventures that allow visitors to discover adrenaline-free natural wonders. Whether it's a leisurely stroll through picturesque vineyards, a serene bike ride along scenic trails, or a tranquil paddle on one of the region's pristine lakes, soft adventure is about taking the time to appreciate the subtleties of the surroundings. The Thompson Okanagan reveals its hidden gems through these softer escapades, inviting visitors to slow down, breathe in the fresh mountain air, and discover the charm that lies in the quieter moments of exploration.
Thrilling Escapes: Adventure Awaits
“Finding your challenge, seeking courage, and building momentum”
Thrilling adventures in the Thompson Okanagan region are an exhilarating escape to nature's playground. From the slopes of world-renowned ski resorts to the gripping rock faces, the region offers a diverse array of high-octane experiences. The adrenaline rush awaits with activities like zip lining through rugged mountain landscapes, and conquering the BC Rail Trail by mountain bike. Winter brings the allure of champagne powder for skiers and snowboarders, while summer invites daring explorations through hikes, kayaking in pristine lakes, and exploring hidden canyons. The Thompson Okanagan is a haven for thrill-seekers, offering an abundance of opportunities to challenge oneself against the backdrop of breathtaking scenery and boundless natural beauty. Whether it's carving through snow-covered slopes or navigating a multi-pitch climbing route, the region promises an adventure-filled escape for those craving excitement.
Indigenous Culture: Stories of People, Land, and Water
“The history behind the sounds and songs. People, stories, land, and water”
Indigenous culture and traditions are at the heart of the Thompson Okanagan being located on the traditional territory of three Interior Salish nations - the Sylix, Nlaka’pamux, and Secwépemc peoples. Visitors are welcomed to explore Indigenous-owned businesses that celebrate the diverse cultures, traditions, and beliefs rooted in this stunning landscape. From guided cultural tours and interactive exhibits to traditional arts and crafts, the experiences provided by Indigenous businesses invite guests to deepen their understanding of the land, water, and people that have thrived here for centuries. It's an enriching journey that fosters respect, appreciation, and a sense of connection to the vibrant Indigenous heritage within the region.
While exploring it is important to tread lightly and help preserve this land like Indigenous communities have done so for centuries.
Kelowna Now Live Interview With TOTA CEO Ellen Walker-Matthews
TOTA CEO Ellen Walker-Matthews was invited to discuss Thompson Okanagan tourism on Kelowna Now Live with Jim Csek and Jason Mann.
TOTA CEO Ellen Walker-Matthews was invited to discuss Thompson Okanagan tourism on Kelowna Now Live with Jim Csek and Jason Mann.
In the 25-minute conversation, they discussed TOTA’s role, the tourism industry goal to expand the season, the impact of the summer 2023 wildfires on communities, the heroic efforts of the firefighters, the state of travel post-COVID, Okanagan Bucketlist, vacation rentals, sustainable tourism, renewable natural gas (RNG), other climate actions, and more.
Watch video:
Recovery Campaign to Encourage Travel to the Thompson Okanagan Region and BC
After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.
After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.
Organic Marketing Efforts
Social media posts were shared from September to November highlighting each sub region in the region and landing page was created on the TOTA consumer website with resources and imagery to encourage travel to the region in the fall. DBC created separate landing pages for each of the regions in the province impacted including the Thompson Okanagan.
Paid Marketing Efforts
Along with organic marketing efforts, TOTA implemented paid marketing efforts for social display ads and search ads resulting in a total 1,400,964 impressions and 35,985 clicks. These ads ran from September 20 to October 20, 2023.
With collaboration from TOTA, the BC Hotel Association (BCHA), 4VI (Vancouver Island), and the Ministry of Tourism, Arts, Culture and Sport, DBC launched their own Wildfire Recovery Campaign on September 11 titled “Help BC By Exploring BC.” The goal was to encourage residents of British Columbia, Alberta, and Washington to explore the Thompson Okanagan and West Coast, and later the west Kootenays and south Cariboos, regions who were directly impacted by the wildfires.
This campaign consisted of content creation put out in multiple waves of paid advertising along with earned media and exposure at multiple media conferences, like GoMedia and Travel Classics.
Along with the marketing campaigns, TOTA and DBC monitored media sentiment and accommodation numbers for the affected areas in order to report back to ministry on the impacts of the wildfires and travel restriction order.
Example of Ads
Campaign Report
Social Ads
Search Ads
Thompson Okanagan Showcased at GoMedia Canada
The TOTA Team Represented the Thompson Okanagan region at GoMedia Canada in Saskatoon, Saskatchewan, September 25–27, 2023.
The TOTA team represented the Thompson Okanagan region at GoMedia Canada in Saskatoon, Saskatchewan, September 25–27, 2023.
GoMedia offers a chance for top tier media and editors from multiple well known outlets to meet and learn about destinations throughout Canada. At this event, the TOTA team met with media delegates at a marketplace event and throughout the conference sharing stories and pitches of the region with the hope of resulting in media coverage.
TOTA Marketing Team Showcased Thompson Okanagan at Travel Classics West Conference
The Thompson Okanagan Tourism Association was recently involved with the Travel Classics West Conference that took place in Vancouver, BC on September 14 to 17, 2023.
The Thompson Okanagan Tourism Association was recently involved with the Travel Classics West Conference that took place in Vancouver, BC on September 14 to 17, 2023. TOTA, in partnership with local CDMOs and businesses, were able to host two pre-conference press trips in the North Thompson and the Central to South Okanagan. These trips were attended by editors and writers providing them with a taste of the world class destinations that call this region home.
Along with the press trips, TOTA had a booth at the conference’s opening marketplace where Chef Ned Bell of Buy BC prepared and served a grilled cheese with apple relish topped with apple vinaigrette, all made with locally sourced Thompson Okanagan ingredients. 50 writers and editors from across North America attended the conference.
The Travel Classics West Conference brings writers and editors together, making it an important event for TOTA to showcase the Thompson Okanagan. The conference is an opportunity for TOTA’s marketing team to entice travel media to experience the region for themselves and share it with their readers.
Community Well-Being Survey Launches to All Residents of BC on International Happiness Day
The Thompson Okanagan Tourism Association (TOTA) has launched the Community Well-Being Survey on International Day of Happiness, March 20, 2023. All B.C. residents are invited to take the Community Well-Being Survey between March 20 and April 30, 2023.
March 20, 2023, Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) has launched the Community Well-Being Survey on International Day of Happiness, March 20, 2023. The survey is being conducted in collaboration with the British Columbia Regional Tourism Secretariat (BCRTS) and Planet Happiness, a tourism focused arm of the Happiness Alliance non-profit organization.
The goal is to measure how happy and healthy British Columbia’s residents are feeling and to further strengthen the relationship between the tourism industry, its residents and their well-being.
All B.C. residents are invited to take the Community Well-Being Survey between March 20 and April 30, 2023.
British Columbia is an incredible destination full of endless activities to explore nature and connect with others. The survey aims to collect insights from British Columbians on what makes this province an exceptional place to live as well as what brings its residents satisfaction and contentment. The survey contains questions about mental health, lifestyle, hobbies, feelings toward tourism, and daily activities.
The Community Well-being Survey is a state-of-the-art, scientifically-valid tool created by the Happiness Alliance. It is based on the country of Bhutan's pioneering approach to move beyond basic economic measures to determine a population’s “Gross National Happiness.” Inspired by Buddhist concepts, the term is defined as a “multi-dimensional approach to finding a balance between material well-being and a society’s spiritual, emotional, and cultural needs.”
Once the data is analyzed, a one-page destination score-card is produced that provides in-depth, data-rich reports that spark conversations about tourism and destination well-being, and how this relationship can be strengthened within the province.
British Columbians have proven their capacity for resiliency and moving forward together throughout the pandemic. As the world continues to return to normal, the British Columbia Regional Tourism Secretariat (BCRTS) wants to ensure resident well-being is at the forefront of reintegrating tourism to the communities.
One of the BCRTS’ objectives is to meet the United Nations’ Sustainable Development Goals and to support recovery efforts in the province due to the COVID-19 pandemic. Additional goals of this survey initiative include: raising global awareness and participation in the Gross National Happiness (GNH) and “Beyond GDP” agenda, as well as contributing to the BCRTS’ Tourism Impact Portal.
Help Spread the Word
Individuals and companies are encouraged to share the survey with team members and communities before the survey closes on April 30, 2023. To make sharing easy, TOTA has prepared a Media Kit with sample promotion materials for email and social media.
British Columbia Regional Tourism Secretariat
The British Columbia Regional Tourism Secretariat is a collaboration between the following five B.C. regional destination management organizations: Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association and 4VI (Vancouver Island).
The regions within BCRTS are not-for-profit societies governed by the BC Societies Act. They are industry-led organizations, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout each region.
Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
For more information visit TOTABC.org
Happiness Alliance
Happiness Alliance is a non-profit organization with a mission to contribute to the transformations of economies and societies so that the happiness of people, the well-being of communities, and the sustainability of ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive Director Laura Musolanski has authored multiple books and articles and is also the co-author of the Happiness Policy Handbook.
For more information visit HappyCounts.org
Planet Happiness
Planet Happiness is a grassroots, big data project to introduce happiness and well-being science, policy, and practice to local communities, governments, and businesses connected to the travel and tourism industry. Dr. Paul Rogers co-founder and director of Planet Happiness, has over 20 years of experience as a tourism advisor to national and local government and has worked in more than a dozen countries across Asia, Africa, and Australia.
For more information visit OurHeritageOurHappiness.org
Thompson Okanagan’s 7 Celebrations Events Reconnects Five Regions through Spring 2023 | Boundary, North and South Okanagan, North Thompson and Gold Country all Play Host to Festivals
The Thompson Okanagan Tourism Association (TOTA) ushers in the new year with five remaining events in the 7 Celebrations: Reconnect in the Thompson Okanagan series. Christina Lake in Boundary Country, Silver Star and Vernon in the North Okanagan, Summerland in the South Okanagan, Sun Peaks in the North Thompson, and Cache Creek in Gold Country all extend an invite to revisit the sights, sounds and celebrations across the region happening late January through March.
Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) ushers in the new year with five remaining events in the 7 Celebrations: Reconnect in the Thompson Okanagan series. Christina Lake in Boundary Country, Silver Star and Vernon in the North Okanagan, Summerland in the South Okanagan, Sun Peaks in the North Thompson, and Cache Creek in Gold Country all extend an invite to revisit the sights, sounds and celebrations across the region happening late January through March.
Reconnecting in Boundary Country - Christina Lake’s Winterfest
Tourism Christina Lake
January 27 - 29, 2023
With wide valleys and open pastures, Boundary Country is a relaxed place for outdoor trail, rail and lake adventures. Discover the allure of Christina Lake as the community hosts the first 7 Celebrations event in 2023. The 7 Celebrations events will complement the longstanding traditions of the annual winterfest that boasts a sno-pitch tournament, Luminosity fire dancers, The Big Chill polar bear dip, an artisan market, Indigenous story telling, drumming and activities as well as indigenous singer and songwriter Francis Baptiste, live performances by Les Folles Jambettes, the Heels, Devin Coyote, Under the Rocks, Silas Lawrence, and kids performer Silly of the Valley, a pancake breakfast, along with kids games and ice skating throughout the weekend.
With wide valleys and open pastures, Boundary Country is a relaxed place for outdoor trail, rail and lake adventures. Discover the allure of Christina Lake as the community hosts the first 7 Celebrations event in 2023. The 7 Celebrations events will complement the longstanding traditions of the annual winterfest that boasts a sno-pitch tournament, Luminosity fire dancers, The Big Chill polar bear dip, an artisan market, Indigenous story telling, drumming and activities as well as indigenous singer and songwriter Francis Baptiste, live performances by Les Folles Jambettes, the Heels, Devin Coyote, Under the Rocks, Silas Lawrence, and kids performer Silly of the Valley, a pancake breakfast, along with kids games and ice skating throughout the weekend.
Book and plan stays at BoundaryCountry.com
Reconnecting in the North Okanagan - Vernon and Silver Star’s Winter Carnival | February 3 - 5, 2023
SilverStar Mountain Resort/Heath
Experience Western Canada’s largest winter celebration where live performances and interactive experiences will be on full display showcasing the many amazing cultures and traditions of the North Okanagan. The 7 Celebrations events will complement the longstanding traditions of the Winter Carnival with; storytelling by the Okanagan Indian Band, live performances by Kelowna Bhangra Academy, Sadok Ukrainian Dance Ensemble, Kalamalka Highland Pipe Band, Juno Award Nominated The Oot n' Oots family act, the 62nd annual parade, a market, polar bear swim, and one of the festival’s most beloved events - watching the hot air balloons light up the winter sky. Discover the magic of Silver Star and admire the work of snow sculptors who chisel away at their snow mounds to create an awe-inspiring creation. Take in live cultural storytelling from Marnie and Adam Gregoire of the Okanagan Indian Band. The resort’s aprés ski scene will take over the cozy village with 7 Celebrations live performances from Kentucky Eileen, Andrew Allen, Raquel Cole, The Young’uns entertaining at local restaurants, pubs and lodges.
Book and plan visits for the Winter Carnival celebrations at TourismVernon.com and DestinationSilverStar.com
Reconnecting in the South Okanagan - Summerland for Family Day Weekend | February 18 - 19, 2023
Summerland Chamber
Bond with loved ones in Summerland this Family Day long weekend taking in celebrations that highlight local culture and businesses. Attendees can look forward to cultural storytellers and music performances from Moving Lines, Raquel Cole, Silly of the Valley, a market highlighting local artisans and delicious fare from food vendors, a family skate, and an invitation to shop local on Summerland’s Main Street for a chance to win prizes. In addition to family fun, the idyllic locale offers gorgeous farms and orchards, world-renowned wineries and rustic heritage ranches.
Book and plan a Family Day getaway at VisitSummerland.com
Reconnecting in the North Thompson - Find Your Alpine Escape at Sun Peaks | March 3 - 4, 2023
Destination BC/Cristina Gareau
Boasting Canada’s second largest ski area, attendees are invited to immerse themselves in the Sun Peaks culture and community. Enjoy a weekend full of showcase events, artisan market, live performances, and more. With a huge variety of runs, from steep and deep double black diamonds to long and cruisy greens, Sun Peaks’ three mountains mean visitors can always find a run to themselves.
Book and plan stays for the celebrations at SunPeaksResort.com
Reconnecting in Gold Country - Discover Heritage, Arts & Culture in Cache Creek | March 24 - 26, 2023
Come together in Cache Creek and enjoy local artists, artisans, and storytellers as they share what life used to be like and how it has transformed at the community hall. Gold Country is known for alpine mountains, wildflower meadows, sagebrush scented desert and vast ranchlands rich with stories of gold panners, cowboys and Indigenous culture.
Book and plan a Gold Country visit at ExploreGoldCountry.com
7 Celebrations was designed to commemorate the reopening of the Thompson Okanagan after the pandemic and celebrate the regions’ community-spirit and culture. Each graced with their own unique people, stories and traditions. TOTA invites locals and visitors alike to reconnect, celebrate and discover a taste of what each community offers. View the entire event lineup here. Attendees are invited to capture their time at these celebrations throughout the region and tag #TO7Celebrations.
Sponsorship packages are available for all events and market vendor spots are available in the following celebrations; Boundary, North Okanagan, South Okanagan, North Thompson and Gold Country.
This series of events was funded in part by the Thompson Okanagan Tourism Association, the Government of Canada and hosting Community Destination Management Organizations (CDMOs). Events management is by Gonzo Okanagan.
About 7 Celebrations: Reconnect in the Thompson Okanagan:
The series, 7 Celebrations was named to pay tribute to one of TOTA’s core mandates - the 7 Affirmations for 7 Generations Thompson Okanagan Pledge. This pledge was inspired by the Indigenous philosophy that states “actions made today have a lasting impact for the seven generations that follow.” In the spirit of invested and purposeful travel, the series focuses on the traditions, stories, and cultures of a selection of the region’s communities in an effort to give them life for years to come.
About 7 Affirmations Pledge:
7 Affirmations Pledge was created by TOTA out of a need to develop guidelines for sustainable tourism and conscious travel. Based on the Seven Generations Principle, rooted in Indigenous philosophy: The decisions we make today will have an impact for as many as seven generations to come.
1. True Roots - Discover the soul of a place in its history.
There is wisdom held in the ancestral roots of our land. To learn the ways of the Indigenous people is to learn how to heal our past – and our future.
2. Tread Lightly - As of this moment, you are deemed a “guardian of the land, air and water.”
Please accept this title with honour and a commitment to do everything in your power to preserve the delicate balance of our flora, fauna and the beautiful ecosystems that sustain us all.
3. Be a Good Neighbour - Whether you’ve journeyed near or far, we invite you to feel at home in this place, and value it as we do.
We hope that you will feel as comfortable here as you do in your own home, and we know that you will regard the communities and their residents with an equal care and consideration.
4. Travel Safely - Follow the map of your heart, but venture wisely.
This is a place where memories of a lifetime should be made. So, with blue skies above and the wind at your back, carry with you the wisdom of a seasoned traveller.
5. Live in Harmony - Let a life outside bring you happiness inside by learning the laws of wilderness living.
Embrace a simpler existence and find peace amidst the wilderness and those of like minds. There is great reward in having the skills and knowledge to live in harmony in the greater outdoors.
6. Shop Local - Choose to buy locally and you’ll transform riches into enrichment.
You have the ability to nourish the strength and character of the communities you visit. Be a champion for the local folks, leaving a wake of pride and gratitude along your way.
7. Educate Others - Anything worth knowing is worth sharing.
Doing the right thing is the cost of entry and mindfulness is the ticket. Pass it on.
Individuals can pledge here, Businesses can take the pledge here.
About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include; Biosphere Certified Gold Destination, 7 Affirmations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit totabc.org, or visit the consumer facing website thompsonokanagan.com. Connect socially at @thompsonokanagan
Media Contact:
Krista Lochhead
krista@hatchhos.com
778.227.2396
Pour publication immédiate
16 janvier 2023
Activités des 7 Célébrations pour Se reconnecter dans cinq collectivités de Thompson Okanagan jusqu’au printemps 2023
Ces festivités ont lieu dans le Boundary, l’Okanagan du Nord et du Sud, le Thompson du Nord et le Gold Country
Kelowna, C.-B. – La Thompson Okanagan TourismAssociation (association touristique de Thompson Okanagan ou « TOTA ») entame la nouvelle année par les cinq derniers événements des 7 Célébrations : Se reconnecter dans la région de Thompson Okanagan. Les festivités prévues à Christina Lake dans le Boundary Country, à Silver Star et Vernon dans l’Okanagan du Nord, à Summerland dans l’Okanagan du Sud, à Sun Peaks dans le Thompson du Nord et à Cache Creek dans le Gold Country sont autant d’invitations à se replonger dans les images, les sons et les célébrations qui prendront place dans toute la région de la fin janvier à mars 2023.
Se reconnecter dans le Boundary – Festival d’hiver de Christina Lake
| Du 27 au 29 janvier 2023
Ses larges vallées et ses pâturages ouverts font du Boundary Country le lieu de détente par excellence pour la randonnée pédestre, les balades en train et sur le lac. Laissez-vous charmer par Christina Lake, hôte du premier événement de 2023 dans le cadre des 7 Célébrations. Le Festival d’hiver annuelrevient en force avec un tournoi de balle lente dans la neige, des danseurs du feu, un bain de l’ours polaire, un marché d’artisans, des séances de contes culturels avec le chanteur et auteur-compositeur autochtone Francis Baptiste, des spectacles des Folles Jambettes, des Heels, de Devin Coyote, de Luminosity, de Under the Rocks, de Silas Lawrence et des amuseurs pour enfants Silly of the Valley, un déjeuner de crêpes, ainsi que d’autres activités sportives et pour enfants tout au long du week-end.
Réservez et planifiez vos séjours à BoundaryBC.com.
Se reconnecter dans l’Okanagan du Nord – Carnaval d’hiver de Vernon et Silver Star | Du 3 au 5 février 2023
Participez à la plus grande fête hivernale de l’Ouest canadien, où spectacles et expériences interactives mettront en valeur les nombreuses cultures et traditions de l’Okanagan du Nord. Parmi les points forts, citons les contes de la bande indienne d’Okanagan, les spectacles de la Kelowna Bhangra Academy, du Sadok Ukrainian Dance Ensemble, du Kalamalka Highland Pipe Band, du groupe familial The Oot n’ Oots, qui a été en nomination pour un prix Juno, la 62e parade annuelle, un marché, la baignade de l’ours polaire et l’une des activités les plus appréciées du festival : regarder les montgolfières illuminer le ciel d’hiver.
Découvrez la magie de Silver Star et admirez le travail des sculpteurs sur neige qui transforment un monticule de neige en une création impressionnante. Venez écoutez les contes culturels racontés par Marnie Gregoire et Adam Gregoire de la bande indienne d’Okanagan. Les loisirs d’après-ski de la station battront leur plein dans le chaleureux village de Vernon, où Kentucky Eileen, Andrew Allen, Raquel Cole, The Young'uns donneront des prestations dans les restaurants, pubs et auberges locaux dans le cadre des 7 Célébrations.
Réservez et planifiez vos visites pour les célébrations du Carnaval d’hiver à TourismVernon.com et DestinationSilverStar.com.
Se reconnecter dans l’Okanagan du Sud – Summerland pour le week-end de la Fête de la famille | Du 17 au 18 février 2023
Pour le long week-end de la Fête de la famille, passez du bon temps avec vos proches à Summerlanden participant à des célébrations qui mettent en valeur la culture et les entreprises locales. Les participants pourront écouter des conteurs culturels et les performances musicales de Moving Lines, Raquel Cole, Silly of the Valley, visiter un marché mettant en valeur l’artisanat local et de délicieux produits alimentaires, patiner en famille et magasiner en déambulant dans la rue principale de Summerland pour courir la chance de gagner des prix. En plus des plaisirs en famille ce lieu idyllique ne manque pas de superbes fermes et vergers, de vignobles de renommée mondiale et de ranchs rustiques à visiter.
Réservez et planifiez une escapade pour la Fête de la famille à VisitSummerland.com.
Se reconnecter dans le Thompson du Nord – Trouvez votre refuge alpin à Sun Peaks | Du 3 au 5 mars 2023
Tout en s’immergeant dans la culture et la communauté de Sun Peaks les participants peuvent profiter du deuxième plus grand domaine skiable du Canada. Venez découvrir des femmes incroyables qui excellent dans les sports d’hiver et dont Sun Peaks est le lieu d’entraînement lors d’un week-end riche en festivités, en marchés artisanaux, en spectacles et autres. Les trois monts de Sun Peaks ont de quoi plaire à tous les types de skieurs, des pentes abruptes à deux losanges noirs aux longues descentes douces indiquées par la couleur verte.
Réservez et planifiez vos séjours pour les célébrations à SunPeaksResort.com.
Se reconnecter dans le Gold Country – Faites une incursion dans le patrimoine, les arts et la culture à Cache Creek | Du 24 au 26 mars 2023
Rendez-vous à Cache Creek, où artistes, artisans et conteurs locaux vous racontent la vie d’autrefois et comment elle s’est transformée pour devenir celled’aujourd’hui. Le Gold Country est connu pour ses hautes montagnes, ses prairies de fleurs sauvages, son désert aux senteurs d’armoise et ses vastes terres d’élevage riches en histoires d’orpailleurs, de cow-boys et de culture autochtone.
Réservez et planifiez une visite du Gold Country à ExploreGoldCountry.com.
Les 7 Célébrations ont pour but de marquer officiellement la réouverture de l’Okanagan après la pandémie et de célébrer l’esprit communautaire et les cultures des collectivités de la région. Chacune possède un peuple, une culture, une histoire et des traditions qui lui sont propres. La TOTA invite les habitants et les visiteurs à reprendre contact, à faire la fête et à découvrir un avant-goût de ce qu’offre chacune des collectivités hôtes. Consultez le programme complet des festivités ici.
Les participants sont invités à prendre des photos de leur séjour au cours de ces fêtes dans toute la région et à les partager avec le mot-clic #TO7Celebrations.
Des commanditaires proposent des forfaits pour tous les événements et les vendeurs peuvent réserver des places dans les marchés suivants : Boundary, Okanagan du Nord, Okanagan du Sud et Gold Country.
Cette série d’événements a été financée en partie par la Thompson Okanagan Tourism Association, le Gouvernement du Canada et les organisations communautaires de gestion des destinations. La gestion des événements est assurée par Gonzo Okanagan.
Au sujet des 7 Célébrations : Se reconnecter dans la région de Thompson Okanagan :
Le titre des festivités, 7 Célébrations, a été choisi pour rendre hommage à l’un des principaux mandats de la TOTA, soit l’Engagement des 7 Affirmations pour 7 générations de Thompson Okanagan. Cet engagement s’inspire de la philosophie autochtone selon laquelle « les actes entrepris aujourd’hui ont des répercussions durables sur les sept générations suivantes ». Dans l’esprit d’un voyage investi et volontaire, les festivités se concentrent sur les traditions, les histoires et les cultures de certaines collectivités de la région, dans le but de leur donner vie pour les années à venir.
À propos de l’Engagement des 7 Affirmations :
L’ Engagement des 7 Affirmations a été créé par laTOTA pour répondre à la nécessité d’élaborer des lignes directrices pour le tourisme durable et les voyages conscients. Il repose sur le principe des sept générations, enraciné dans la philosophie indigène : Les décisions que nous prenons aujourd’hui se répercuteront sur les sept générations à venir.
1. Racines véritables – Découvrez l’âme d’un lieu dans son histoire.
Les racines ancestrales de notre terre recèlent une sagesse. Apprendre les coutumes des peuples autochtones, c’est apprendre à guérir notre passé et notre avenir.
2. Faire attention – À partir de maintenant, vous êtes considéré comme un « gardien de la terre, de l’air et de l’eau ».
Veuillez accepter ce titre avec honneur et vous engager à faire tout ce qui est en votre pouvoir pour préserver l’équilibre délicat de notre flore, de notre faune et des magnifiques écosystèmes qui nous font vivre.
3. Être un bon voisin – Que vous veniez de près ou de loin, nous vous invitons à vous sentir chez vous dans cet endroit et à l’apprécier comme nous le faisons.
Nous espérons que vous vous sentirez aussi à l’aise ici que dans votre foyer, et nous savons que vous aurez, pour les collectivités et leurs résidents, autant d’attention et d’égard que pour les vôtres.
4. Voyager en toute sécurité – Suivez la carte de votre cœur, mais faites preuve de sagesse dans vos aventures.
Ce lieu en est un où vous pouvez créer des souvenirs inoubliables. Alors, sous un ciel bleu et le vent dans le dos, avancez avec la sagesse d’un voyageur expérimenté.
5. Vivre en harmonie – Laissez la vie extérieure vous rendre heureux à l’intérieur en apprenant les lois de la nature.
Adoptez une existence plus simple et trouvez la paix au milieu de la nature, parmi ceux qui partagent vos idées. Il est très gratifiant de posséder les compétences et les connaissances nécessaires pour vivre en harmonie avec la nature.
6. Acheter localement – Choisissez d’acheter des produits locaux et vous transformerez la richesse en enrichissement.
Vous avez la capacité de nourrir la force et le caractère des collectivités que vous visitez. Défendez les populations locales en suscitant fierté et gratitude le long de votre route.
7. Éduquer les autres – Toute chose qui vaut la peine d’être connue mérite d’être communiquée.
Faire ce qui est juste est le coût d’entrée et la pleine conscience est le ticket de passage. Faites passer le message.
Les particuliers peuvent s’engager ici, et les entreprises, ici.
À propos de la Thompson Okanagan TourismAssociation :
La TOTA est une société à but non lucratif qui représente une zone géographique nichée au centre-sud de la Colombie-Britannique, au Canada. Le nom de la région provient de deux caractéristiques géographiques majeures : la rivière Thompson et le lac Okanagan. La TOTA a pour objectif de stimuler une croissance durable et continue en valorisant le tourisme, grâce à un engagement communautaire, un leadership innovant dans la promotion d’expériences authentiques, et en inspirant une collaboration créative. Les principales initiatives de la TOTA sont les suivantes : Destination biosphère certifiée or, Engagement des 7 Affirmations et Déclaration de Glasgow sur l’action climatique dans le tourisme.
Pour en savoir plus sur la TOTA, visitez totabc.org, ou le site Web destiné aux consommateurs, thompsonokanagan.com. Prenez contact à @thompsonokanagan
Relations avec les médias :
Krista Lochhead
(778) 227-2396